Cookie Policy

Legal

Effective date:

October 4, 2025

This Cookie Policy explains what cookies are, how we use them, and what choices you have. By continuing to browse this site, you’re agreeing to our use of cookies — but only the essential ones unless you give us consent for anything extra.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember things like your preferences, login status, or what pages you looked at.

Cookies can be:

First-party: Set by us
Third-party: Set by someone else (e.g., YouTube, Google Analytics)
Session: Deleted when you close your browser
Persistent: Stay on your device until they expire or you delete them

2. Why We Use Cookies

We use cookies to:

Make the site work (strictly necessary cookies)
Understand how visitors use the site (analytics cookies)
Improve performance and usability
Respect your cookie preferences

3. Types of Cookies We Use

| Type | Purpose | Consent Required? | | -------------------- | --------------------------------------------------- | ----------------- | | Strictly Necessary | Site navigation, security, basic functionality | No | | Analytics | Understand site usage (e.g., Google Analytics) | Yes | | Marketing / Tracking | Personalization, ad tracking (e.g., Facebook Pixel) | Yes | | Embedded Content | Video or media players (e.g., YouTube, Vimeo) | Yes |

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Note: These tools may collect IP addresses or set their own cookies.

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4. Cookies in Use

| Cookie Name | Set By | Purpose | Duration | | ---------------------- | ----------------------- | --------------------------------------------------- | ---------- | | `_ga`, `_ga_*` | Google Analytics 4 | Tracks user behaviour anonymously | 1–2 years | | `_gid` | Google Analytics 4 | Distinguishes users | 24 hours | | `_fbp` | Facebook Pixel | Stores unique IDs for ad tracking | 90 days | | `fr` | Facebook Pixel | Tracks logged-in Facebook users for ad targeting | 90 days | | `li_fat_id` | LinkedIn Insight Tag | Member identification for ad tracking | 30 days | | `AnalyticsSyncHistory` | LinkedIn Insight Tag | Stores ad sync timing with LinkedIn members | 30 days | | `UserMatchHistory` | LinkedIn Insight Tag | Tracks user ID syncs with LinkedIn | 30 days | | `_gcl_au` | Google Tag Manager | Stores ad click information for conversion tracking | 90 days | | `fs-cc` | Finsweet Cookie Consent | Stores user cookie preferences | Persistent |

5. Third-Party Tools

We use the following services, some of which may set cookies — but only after you give consent:

Google Analytics 4
Tracks anonymised visitor behaviour. IP addresses are anonymised and cookies are only set if you accept analytics cookies.
Google Tag Manager
Manages the loading of scripts like analytics and pixels, based on your cookie preferences. GTM itself does not store cookies.
Facebook Pixel
Tracks ad performance and enables retargeting on Facebook and Instagram. Only activated with marketing consent.
LinkedIn Insight Tag
Measures B2B ad campaigns and helps build retargeting audiences. Only enabled with your marketing consent.
Tally.so
Used to power contact forms on this site. Tally does not set cookies or trackers, and form analytics are not enabled on this site.
jsDelivr
A CDN used to serve performance-enhancing scripts (such as custom JavaScript). It does not set cookies or track users.

6. Cookie Consent

When you first visit the site, you’ll see a cookie banner that lets you:

Accept or reject non-essential cookies
Decide if you want analytics and/or marketing tracking
Change your mind — just clear your cookies and the banner will reappear

No scripts are loaded until you say so.

7. How to Manage or Withdraw Consent

You can manage your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of this site.

There, you can:

Review which cookies are currently active
Adjust or withdraw your consent
Re-enable or disable analytics and marketing cookies

You can also manage cookies through your browser settings or by using private/incognito mode.

8. Need to Know More?

If you’re into privacy as much as we are, you can email us any time:

Email: cabal@digerati.design

Or consult the privacy policies of our third-party tools:

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9. California Privacy Notice (CCPA/CPRA)

This site does not sell or share personal data, including information collected through cookies or tracking technologies.

If you’re a resident of California, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These include the right to:

Know what personal information we collect
Request deletion of your personal data
Opt out of the sale or sharing of personal information (we don’t do this)

To make a request, email cabal@digerati.design with “CCPA Request” in the subject line. We’ll respond within 30 days.